Our work is successful because we know the right questions to ask, to give us in-depth understanding of your organisation and objectives.
On a basic level we help organisations develop a more distinctive personality, that helps them to achieve goals. To do this we need to know what issues they are facing. We've worked with clients who; have difficulty in selling to a particular audience, struggle to articulate their offer, need to give the workforce a greater sense of belonging.
We’ve helped clients with all these issues and more by applying strategic and creative thinking to their brand or campaign.
We create fresh identities for start-ups and newly formed companies, or for organisations wishing to modernise or adapt their business, we evolve what they have and so retaining the value already built up.
Typical deliverables within our brand identity programme are:
Strategic positioning, creative development of identity (E.g. Logo, tagline and message development, graphics, typography, colour, photography, tone of voice) and design guidelines.
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We help you connect with your audiences using design, print, online, direct, exhibition design in fact whatever is needed to reach them effectively.
Our preferred approach is to meet with you at the start of the year, discuss your marketing plans and implement integrated communications throughout the year. This way we make sure every project we deliver has a carefully considered place in your wider communications plan. We believe your materials should collaborate - consistent marketing is the key to success.
When organisations produce websites, reports, brochures or newsletters, we make sure the messages will resonate well with the audience. We simplify information and layout content in a logical way to make things easy to understand and remember.
In terms of digital design we can create a website that brings more customers to your door, allows them to shop online or create a site that does your work for you. Your web site is often the only piece of marketing your customers will see before calling on you or one of your competitors and design is the key to their decision. We will also ensure it's easy to find, harnessing it's power through SEO, email marketing, link exchanges, text ads, viral campaigns, the list is endless.
Brand and campaign strategy
Research and analysis
Client and staff surveys
Creative development
Tagline and message generation
Graphic / typographic design
Tone of voice
Design guidelines
Literature design
Direct mail design
Events / exhibition / display / signage
Editorial / magazine design
Fulfilment / Postage
Indesign templates / training
Stationery design
Press advertising
Print management / outsourcing
Website design / development
Animation / flash banners
Content management systems
E-commerce solutions
Email marketing
MS Office template design
Online advertising
Hosting
We believe in the power of design. It persuades, informs and differentiates. We encourage clients to be ambitious (like us) in their objectives for the project.
For us it’s the most important part of the design process, we take a pragmatic approach according to the scale of project.
We are always looking for the ‘big idea’ to give the driving force behind the brand or campaign.
Look around the projects section and you’ll see a lot of bold colour and prominant messages. We do this to give the communications clarity and impact.
We are careful with what we recommend because we know what’s riding on it - we can be trusted to do the right thing with your brand.
We want the design to get results. We do this by never losing sight of the objectives, using a well oiled process and our well tuned judgement to bring you commercial success.
